05 Color

Our color palette reflects warmth, energy, and freshness. Each color has been carefully selected to evoke joy and vibrancy — setting La Paleta apart and guiding our audience through every touchpoint.

The Basics

La Paleta's palette is built around four vibrant primary colors supported by a refined set of secondary tones and three signature gradients. Together they create a system that feels warm, playful, and unmistakably ours.

Color values

HEX

A hexadecimal way of representing the red, green and blue of screen colors.

RGB

Red, green and blue, the component colors which create all screen colors.

CMYK

Cyan, magenta, yellow and black. The four colors used in offset and digital printing.

Usage

Describes the intended application of each color within the brand system.

Please note:

Various factors can affect color reproduction. Prior to large-scale print runs, it's advisable to conduct testing.

Primary

Four core colors form the heart of La Paleta's visual identity. From the energetic warmth of Sunkissed Coral and Sunset Orange, to the soft glow of Bright Rays and the cooling balance of Aqua Cool — these work together to capture the brand's joyful spirit.

Name:

Sunkissed Coral

HEX:

#FC4A5C

RGB:

252/74/92

Usage:

Primary accent, CTAs, vibrant highlights

Name:

Sunset Orange

HEX:

#FF5E00

RGB:

255/94/0

Usage:

Secondary accent, energy, warmth

Name:

Bright Rays

HEX:

#FFF7DB

RGB:

255/247/219

Usage:

Backgrounds, light accents, softness

Name:

Aqua Cool

HEX:

#21B0AB

RGB:

33/176/171

Usage:

Cooling contrast, balance, freshness

Secondary

The secondary palette extends the primary colors with softer tones and essential neutrals. These provide flexibility for backgrounds, text, highlights, and supporting design elements across all touchpoints.

Name:

Coral Blush

HEX:

#FFB3C1

RGB:

255/179/193

Usage:

Subtle backgrounds, soft touches

Name:

Golden Hour

HEX:

#FFC700

RGB:

255/199/0

Usage:

Highlights, attention grabbers

Name:

Pure White

HEX:

#FFFFFF

RGB:

255/255/255

Usage:

Clean backgrounds, negative space

Name:

Deep Night

HEX:

#2B2B2B

RGB:

43/43/43

Usage:

Text, bold contrast, structure

Name:

Sky Blue

HEX:

#A8E6E3

RGB:

168/230/227

Usage:

Soft accents, calm elements

Gradients

Three signature gradients bring depth and movement to the La Paleta brand. Sunset Love is the primary gradient used across packaging and key brand moments. Sunrise Daze and Midnight Cravings serve as secondary options for varied contexts and moods.

Sunset Love

Main gradient — warm, passionate, energetic

linear-gradient(180deg, #E01E5A 0%, #FC4A5C 50%, #FF5E00 100%)

Sunrise Daze

Fresh and awakening, perfect for morning vibes

linear-gradient(135deg, #21B0AB 0%, #4DD4C6 25%, #7FE5AF 50%, #B8F299 75%, #E8FA8D 100%)

Midnight Cravings

Cool and deep, for sophisticated moments

linear-gradient(135deg, #21B0AB 0%, #1E88E5 50%, #0D47A1 100%)

04Typography

06Images