Brand Language Presentation
Style Guide
This style guide defines the complete visual language of La Paleta — from logo construction and typography to color systems, patterns, and real-world applications. Every element works together to tell a story of warmth, joy, and natural indulgence.
Logo
Proportions & variations
The La Paleta logo system consists of three core elements: the popsicle icon, the logotype with signature, and the standalone logotype. Each has been carefully proportioned using a modular grid based on the X-height of the wordmark.
Logo Variations
Icon
Logotype with SignatureLA PALETATM
LogotypeLogo on Brand Colors
RTB Seal
Reason to believe
The RTB (Reason to Believe) seal communicates La Paleta's core product values at a glance. It features the brand icon surrounded by four key claims that build trust and transparency with our audience.
100% Natural
Made with real fruit and natural ingredients only
Rich in Fiber
Nutrient-dense formulations with high fiber content
Gluten Free
Safe for gluten-sensitive and celiac consumers
Zero Refined Sugar
No added refined sugars — naturally sweetened
Typography
Typeface system
La Paleta's brand language uses a dual-typeface system. Puffin serves as the primary display font — bold, chunky, and full of personality. Montserrat is the secondary typeface for body text, providing clean readability and modern elegance.
Main: Puffin
Naturally
Delicious!
Extra Bold
A B C D E F G H I J K L M N O P Q R S T U V X Y Z
a b c d e f g h i j k l m n o p q r s t u v x y z
0 1 2 3 4 5 6 7 8 9 # $ % ! ? &
Bold
A B C D E F G H I J K L M N O P Q R S T U V X Y Z
a b c d e f g h i j k l m n o p q r s t u v x y z
Semibold
A B C D E F G H I J K L M N O P Q R S T U V X Y Z
a b c d e f g h i j k l m n o p q r s t u v x y z
Regular
A B C D E F G H I J K L M N O P Q R S T U V X Y Z
a b c d e f g h i j k l m n o p q r s t u v x y z
Usage
Headlines, display text, packaging, social media, brand callouts, product names
Secondary: Montserrat
Crafted in our kitchen,
made for the city we call home!
If they're Luna-approved, they'll be loved by you too
Bold
A B C D E F G H I J K L M N O P Q R S T U V X Y Z
a b c d e f g h i j k l m n o p q r s t u v x y z
0 1 2 3 4 5 6 7 8 9 # $ % ! ? &
Semibold
A B C D E F G H I J K L M N O P Q R S T U V X Y Z
a b c d e f g h i j k l m n o p q r s t u v x y z
Medium
A B C D E F G H I J K L M N O P Q R S T U V X Y Z
a b c d e f g h i j k l m n o p q r s t u v x y z
Regular
A B C D E F G H I J K L M N O P Q R S T U V X Y Z
a b c d e f g h i j k l m n o p q r s t u v x y z
Usage
Body copy, menus, descriptions, UI text, captions, informational content
Colours &
Gradients
La Paleta's palette draws inspiration from tropical sunsets, fresh fruits, and cooling ocean tones. Four primary colours form the core, supported by five secondary tones and three signature gradients.
Primary
Sunkissed Coral
#FC4A5C
Sunset Orange
#FF5E00
Bright Rays
#FFF7DB
Aqua Cool
#21B0AB
Secondary
Gradients
Main
Sunset Love
linear-gradient(180deg, #E01E5A, #FC4A5C, #FF5E00)Secondary 1
Sunrise Daze
linear-gradient(135deg, #21B0AB, #4DD4C6, #7FE5AF, #B8F299, #E8FA8D)Secondary 2
Midnight Cravings
linear-gradient(135deg, #21B0AB, #1E88E5, #0D47A1)Patterns &
Brand Elements
Three distinct patterns are derived from the popsicle icon's wave and circle motifs. They can be used as backgrounds, overlays, or textural accents across packaging, social media, and environmental design.
Brand Elements
A library of supporting brand elements drawn from the logo's visual language — half-circles, sunbursts, stars, and waves. These add texture and personality to layouts without competing with the primary logo.
Templates
Layout frameworks
Standardized templates ensure consistency across marketing materials. Each template uses the arch shape as a focal element, paired with the logo, tagline, and RTB seal. The arch motif echoes the rounded top of a popsicle — a signature brand shape.
Homecrafted, naturally delicious
Portrait — Product Focus
Homecrafted, naturally delicious
Portrait — Brand Mark
Homecrafted,
naturally delicious
Landscape — Dual Layout
Menu Design
Product categories
The menu template organizes La Paleta's flavors into three categories: Citrus Notes, Nature's Classics, and Supreme. Each item includes a description and calorie count, reflecting the brand's commitment to transparency.
Homecrafted,
naturally delicious
The Menu
Citrus Notes
Blackberry Limeade
25KcalRaspberry Lemonade
25KcalNature's Classics
Mango Madness
33KcalPassion Fruit
33KcalRuby Fraise
33KcalSupreme
Mystic Arabica
125KcalMango Cheesecake
125KcalStrawberry Cheesecake
125KcalDark Choco Cheesecake
125KcalApplications
Real-world usage
The brand language comes alive across packaging, merchandise, and environmental design. From individual popsicle wrappers to gift boxes and branded tote bags — every touchpoint reinforces La Paleta's warm, playful identity.
Packaging
Individual popsicle wrappers
Gift Box
Sunset Love gradient box
Tote Bag
Gradient print canvas tote
Apparel
Dip-dye t-shirts with brand icon
Shopping Bag
Sunset gradient branded bag