The La Paleta brand mark consists of the wordmark. It should always be used in its complete form and never altered, distorted, or rearranged. Below are the primary logo treatments for different contexts.

Primary Wordmark

For use on light backgrounds. This is the default logo for most applications.

Reversed Wordmark

For use on dark or colored backgrounds. Maintains full legibility on Deep Night.

To preserve the integrity of the logo, always maintain a minimum clear space around it. This exclusion zone ensures the logo remains uncluttered and prominent. The safe zone is defined by the cap-height of the "L" in La Paleta.

X

X

X

X

Light Background

Minimum clear space = cap-height of "L" on all sides.

X

X

X

X

Dark Background

Same exclusion zone applies on colored backgrounds.

The logo can be reproduced in the following color variations. Choose the version that provides the strongest contrast against the background it sits on.

Original

Default for light contexts

Accent

On Deep Night backgrounds

White

For dark backgrounds

Black

Single-color print applications

Download the full logo asset suite including SVG, PNG, and PDF formats for both light and dark backgrounds. All files are production-ready for print and digital use.