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Content Strategy
How the digital ecosystem and content pillars work together to build brand love and drive sales. A strategic framework for creating content that serves both business goals and audience needs.
Digital Ecosystem
4-channel strategy
LA Paleta's content flows through four interconnected channels — owned, earned, paid, and phygital. Each serves a distinct role in the customer journey, from awareness to retention.
Channel
Owned
Channel
Earned
Channel
Paid
Channel
Phygital
Content Mix
Hero / Hub / Always-On
The Hero–Hub–Always-On framework ensures LA Paleta maintains consistent presence while creating strategic peaks of attention. Each tier has a distinct purpose, cadence, and channel mix.
Hero
Big campaigns, brand launch, high seasons, collaborations. High production value, broad reach.
Hub
Ongoing storytelling and engagement. Regular cadence content that builds community and brand affinity.
Always-On
Everyday touchpoints that maintain presence. Evergreen content that works quietly in the background.
Content Pillars
4 thematic pillars
Four content pillars anchor every piece of content LA Paleta creates. Each pillar has a bank of content ideas that can be mixed across Hero, Hub, and Always-On tiers.
Our Brand Story
Our Paletas Inside Out
Audiences & Lifestyle
Our Dubai
Social Audiences
Two audience types
Not everyone on social media is ready to buy. Understanding the difference between sales and engagement audiences helps allocate content and budget more effectively.
Sales Audience
Ready to buy — needs validation and RTBs
Arrives via paid and earned channels
Needs product info, reviews, ordering ease
Engagement Audience
Not buying yet — builds brand love over time
Needs fun, snackable, emotional content
Converts through repeated positive exposure